About me.

I’m a highly accurate and responsible individual. Extremely passionate about creating experiences that both look good but are also usable and painless.

I approach each project in a holistic way to understand impacts. I keep an eye on trends and new principles. Am always seeking ways to improve upon journeys. Use quantitive and qualitative research techniques to gather as much insight to inform my designs.

My driving motivations are to prevent users frustrations when performing a task or seeking information, making it clear and intuitive so as to become almost invisible to a user.

• User centric designer of products and interfaces and brand campaigns too.

• Advocate of Inclusive design principles and adhereing to accessible design standards.

• Considerate of the user needs and the business goals. I believe the former drives the latter.

• Capable graphic designer, having worked on many digital touch points.

• Knowledgable in building and using design systems as well as encouraging consistent design language principles.

• Managed and mentored designers, and other colleagues around best practice: writing for web, typography, iconography, Inclusivity, and web coding.

• Enjoy collaborative working. I seek out and work closely with user experience designers, developers and quality assurance members to create the best experiences possible.